North American esports organisation Panda Global has introduced a partnership with meals supply service Grubhub.
The deal will see the service turn out to be the official supply associate of the Panda Cup Super Smash Bros. event circuit.
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Grubhub will turn out to be the title sponsor of the remaining qualification occasions for the Panda Cup Finale going down in December. The finale options $100,000 (~£82,106) prize swimming pools for Super Smash Bros. Melee and Super Smash Bros. Ultimate.
In addition to title sponsorship, the 2 events will collaborate on a variety of in-person and digital activations. Details on the activations weren’t disclosed. The deal is the primary for Grubhub in 2022. Previous collaborations embrace partnerships with the League Championship Series (LCS) in addition to event organiser ESL and its collegiate initiative.
The Panda Cup follows the organisation’s partnership with video game firm Nintendo, enabling it to host licensed event circuits for Super Smash Bros.
Alongside working the Panda Cup, Panda Global secured a take care of electronics retailer Adorama in January 2022. The partnership will see the 2 events be part of forces to host a spread of charity esports tournaments.
Dr. Alan Bunney, CEO of Panda, spoke on the deal: “We are incredibly excited to work with Grubhub to deliver the best circuit experience for Panda Cup competitors, spectators, and viewers at home alike.
“Extra care and attention to detail is being put into every aspect of the Panda Cup with the help of our partners at Nintendo of America. Having Grubhub at our side means we can level up even further!”