Warner Bros.’ high-profile movie Don’t Worry Darling began off its home field workplace run with a strong $3.1 million in Thursday previews and particular Imax screenings on Monday. It’s tough to understand how front-loaded the movie shall be.
Directed by Olivia Wilde, Don’t Worry Darling was the most-talked about entry on the Venice Film Festival, because it confronted a lot of controversies, together with rumors of acrimony between Wilde and lead actress Florence Pugh.
Tracking and Warner Bros. are projecting a $17 million opening weekend. But primarily based on advance ticket gross sales, exhibitors are saying the weekend gross may fall between $20 million and $24 million (some assume even greater). The film value a comparatively modest $35 million to make.
Analysts consider the film’s largest asset by way of its field workplace efficiency are the legions of youthful females dedicated to Harry Styles, who stars reverse Pugh and Chris Pine in Wilde’s high-concept psychological thriller a couple of younger couple residing in an idyllic, cult-like neighborhood.
Hollywood insiders aren’t satisfied that the overall moviegoing public cares concerning the offscreen drama. If something, the publicity will increase consciousness.
Of extra concern are tepid opinions. Don’t Worry Darling presently has a 35 p.c critics’ rating on Rotten Tomatoes, dimming its awards probabilities and making it tougher to draw older adults, who’re identified for counting on opinions when deciding whether or not to make a visit to the cinema.
Don’t Worry Darling goes in opposition to the second weekend of The Woman King and the re-release of Avatar, the top-earning movie of all time.
Director James Cameron and his producing accomplice Jon Landau are within the midst of prepping for the December launch sequel of Avatar: The Way of Water and returning the unique film to cinemas is only one part of a sprawling advertising and marketing marketing campaign that’s being orchestrated by Disney and twentieth Century Studios.
Avatar didn’t maintain Thursday evening preview screenings.