North American esports organisation Dignitas has introduced a partnership with fruit-flavoured candy model Mike and Ike.
As a results of the deal, the model has change into the official sweet companion of the organisation’s Fortnite division.
- HyperX renews partnership with Dignitas dad or mum firm NME
- Dignitas indicators NFL participant Boston Scott to its Rocket League crew
- Dignitas launches attire collaboration with VIRUS International
The partnership marks the primary Fortnite-focused collaboration for Dignitas. The deal will see the 2 events be a part of forces on a spread of latest video content material collection, along with internet hosting a aggressive occasion often known as ‘Flavour Brawl’. Details on the occasion weren’t disclosed.
To rejoice the partnership, Mike and Ike will host a stream on July 14th the place viewers can win branded merchandise alongside Dignitas merchandise and in-game Fortnite foreign money. According to a launch, the collaboration can even embody ‘stream experiences’ and ‘Mike and Ike rewards’ for these tuning into the organisation’s roster of Fortnite content material creators.
The candy model isn’t any stranger to esports. In 2019, it partnered with esports infrastructure firm Nerd Street to sponsor its National Championship Series (NCS) match circuit. For Dignitas, Mike and Ike turns into the eighth companion of the organisation. The firm joins the likes of gaming peripherals model HyperX and telecommunications firm Verizon on its roster.
In addition to Fortnite, Dignitas fields rosters throughout a spread of titles together with League of Legends, CS:GO, VALORANT and Rocket League.
John Spiher, Senior Vice President of Partnerships at Dignitas, spoke on the deal: “Our goal with Dignitas Fortnite has been to align with partners that are flavorful and additive to the gaming space as a whole.”
“We couldn’t be happier to work alongside Mike and Ike as our first Fortnite-specific partner. They add a sweet new aspect to all we are building in the Fortnite space and are as dedicated to serving this community as we are.”