A cloud kitchen — often known as a ghost kitchen or a shared kitchen — gives restaurant house owners and meals entrepreneurs a industrial kitchen area at a lowered price for meals supply and takeout. This development has been circling across the restaurant trade. More meals entrepreneurs are turning to cloud kitchens to scale back their operation prices and seize the explosive progress of meals supply.
A Manila-headquartered startup referred to as CloudEats, which operates cloud kitchens throughout the Philippines and Vietnam, simply raised a $7 million Series A extension led by Nordstar to speed up the digitization of meals service in Southeast Asia.
On the again of its profitable launch in Vietnam earlier this yr, the startup plans to penetrate farther into Southeast Asian nations reminiscent of Thailand, Malaysia and Indonesia in 2023, co-founder and CEO Kimberly Yao mentioned in an interview.
“The massive growth of our Vietnam business over the last two quarters is highly encouraging,” Yao mentioned. “We are taking the best practices along with key learnings to our next market launch.”
The cloud kitchen market in Asia is projected to develop at 14.2% yearly from 2021 to 2027; the meals supply market in Southeast Asia is anticipated to reach $49.7 billion by 2030, up from $15.2 billion in 2021.
The startup had seven cloud kitchen places within the Philippines when it raised its Series A in October 2021; it now operates 25 ghost kitchens throughout the Philippines and Vietnam, Yao informed TechCrunch. Its income quantity in Vietnam has grown 4x since April this yr from October final yr, in keeping with Yao.
The newest funding may also allow CloudEats to develop its manufacturers, develop its workforce and double down on funding within the shared kitchen know-how.
Co-founder of CloudEats Iacopo Rovere mentioned the corporate’s key focus within the subsequent 12 months shall be advancing its suite of built-in SaaS options for meals service and strengthening model constructing and advertising and marketing efforts. It now has greater than 30 manufacturers within the Philippines and over 20 in Vietnam, together with Burger Beast, 24/7 Eats, Sulit Chicken, Pia’s Kitchen, and Healthy Appetite, and is increasing its portfolio.
CloudEats has a hybrid cloud kitchen and cloud restaurant mannequin the place the corporate shouldn’t be solely an operator of the infrastructure but in addition the proprietor of the digitally native manufacturers.
“Today, we own and operate over 50 online optimized restaurant brands that we create and manage exclusively across the Philippines and Vietnam,” Yao informed TechCrunch. “Our proprietary smart kitchen technology integrated with food delivery platforms allows us to scale up and grow the business quickly.”
Yao, a serial entrepreneur with greater than ten years of expertise in retail R&D and on-demand e-commerce, co-founded CloudEats in 2019 with Iacopo Rovere, former CEO of Foodpanda, who has an intensive background in meals supply service in Berlin and India. CloudEats says it has served greater than 2.5 million orders.
Along with its earlier spherical of $5 million, the most recent capital brings its complete funding to $14 million.
“As a global investor in the cloud kitchen space, we are capturing the white space in Southeast Asia’s food delivery market through our investment in CloudEats,” mentioned Kimberley Ong, principal at Nordstar. “CloudEats generates the best brand and kitchen-level economics that we have seen in the market, and this is all due to not only the company’s sophisticated technology and operations backbone but also the team’s unique data and partnership-driven approach to brand building.”