Friday, September 30, 2022

Apple Music Named Presenting Sponsor of Super Bowl Halftime Show – The Hollywood Reporter

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The NFL has discovered the following presenting sponsor of the Super Bowl halftime present.

Apple Music has been named the official sponsor of the annual music and popular culture occasion, succeeding Pepsi, which introduced earlier this 12 months that it will surrender its function in presenting the present. Pepsi had been the lead sponsor of the halftime present for the previous decade.

Apple Music’s first Super Bowl halftime present will happen Feb. 12, 2023 in Arizona, with performers TBD. The tech large says that it’ll roll out particulars and sneak peeks of the occasion on its @AppleMusic social channels forward of the Super Bowl.

The NFL says the Apple Music partnership is a part of a multi-year deal.

“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” stated Nana-Yaw Asamoah, senior vp of accomplice technique for the NFL.  “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”

This previous 12 months’s present featured Dr. Dre, Kendrick Lamar, Snoop Dogg, Eminem, 50 Cent and Mary J. Blige carry out. Previous reveals have seen a few of the largest names in music carry out, from Beyonce and Prince to Justin Timberlake and Jennifer Lopez.

The NFL says that over 120 million individuals watched this previous 12 months’s halftime present.

In reality, the present has change into a a lot larger occasion than the 12 or quarter-hour that make up the precise musical efficiency. The halftime reveals that includes Jennifer Lopez, Lady Gaga, Katy Perry and The Weeknd have change into the idea for documentaries in regards to the lead-up to the efficiency, whereas Beyonce used her present to announce a worldwide tour.

Indeed, an NFL supply informed The Hollywood Reporter final 12 months that if Pepsi did pull out, the league hoped to discover a new sponsor  that might make the present “bigger, taking different aspects of it and making it stand way outside of the 12 minutes.”

Apple, with its Apple Music and Apple TV+ platforms, could also be simply the accomplice to take action, creating content material that may dwell alongside the dwell efficiency, and driving viewers to the performing artist’s songs.

“Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage,” stated Oliver Schusser, Apple’s vp of Apple Music and Beats. “We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”

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